Leading D2C ethnicwear global brand Shobitam which focuses on making Indian handlooms elegant globally, has launched the Makar collection by designer Girish Lakshman.
Makar is an ode to the rich tradition of festivals across all of India and an expression of Girish’s personal history with festivals and designs that reflect India’s cultural heritage.
Designer Girish Lakshman said, “It was a great experience to learn about the transformation of a concept to its final form woven in beautiful Kanjivaram Silks by the talented Shobitam weavers. Every piece of woven artwork is a brilliant tribute to our festivals, the artisans and the historical richness of Indian handicrafts. Working with the Shobitam team while showcasing my creativity and passion has been a fantastic experience.”
Aparna Thyagarajan, Co-founder and Chief Product Officer, Shobitam said, “We take pride in creating our unique designs at Shobitam and working with designers like Girish to bring to life their creations and showcase their talent through unique pieces with fabrics, colour palettes. All our products are made by weavers, artisans and designers across the length and breadth of India who we are working with directly. I am excited to bring the grandeur and richness of our culture to the global stage.”
Bharat Tex Special Report 2026 
