Superdry, a retailer of casual clothing for men and women, has expanded its brick-and-mortar presence in the metro area by opening a new exclusive brand location in Bengaluru. The store, which is part of Phoenix Mall of Asia, combines technology and in-store engagement.
“The wait is over,” announced Phoenix Mall of Asia on Facebook, sharing a video of the new store. “Superdry’s exclusive flagship store is now open at Phoenix Mall of Asia, on the first floor. Get ready to elevate your style game with our trendy and exclusive collections. From statement pieces to everyday essentials, our latest collections have got you covered. Visit us today and experience the ultimate shopping destination!”
Product categories in Superdry’s new store include clothing, accessories, bags and rucksacks, footwear, and lifestyle items with Japanese-inspired designs. In the Yelahanka mall, the brand is located with names such as Hidesign, Armani Exchange, Tanishq, Giva, Gant, Mango, Allen Solly, Only, and Jack & Jones.
Superdry is a retailer in the Indian market under the Reliance Retail brand, which is owned by Reliance Industries Limited. Superdry’s exclusive franchise partner in India since 2012 has been Reliance Brands UK, a fully owned corporation with headquarters in the UK. Superdry now has more than 200 points of sale throughout India, and it is present in more than 50 cities.
