Tata Cliq Luxury has introduced ‘Indi Finds,’ a dedicated online store on its platform, aimed at promoting homegrown labels and providing a platform for women shoppers to discover and explore contemporary Indian brands. The move aligns with Tata Cliq’s strategy to expand its selection of Indian labels and indigenous fashion brands.
Gopal Asthana, CEO of Tata Cliq, stated in a press release “With the launch of Indi Finds, our objective is to offer a space for female consumers to uncover modern homegrown brands and enhance their shopping experience. We’ll feature occasion-based curations to ensure that exploring these brands is a delightful experience.” Asthana emphasised that the brands featured in the store not only stay updated with current fashion trends but are also renowned for their product quality and craftsmanship.
Indi Finds will not only showcase existing labels available on the e-commerce platform but will also introduce 15 new womenswear brands, including Anuja Banthia, B’infinite, Ek Katha, Grass and Sunshine, Karaj Jaipur, Khamaj India, Ganga Fashions, and House of Manna, among others. These brands specialise in festive fashion, making them an ideal choice for shoppers seeking attire for weddings and other special occasions during the bustling autumn festive season.
Asthana further emphasised, “We believe that fashion is a form of self-expression, and the curated selections available in the store are designed to empower women to express their individuality through their style this festive season.” As part of its expansion plan, Tata Cliq intends to add an additional 80 brands to Indi Finds, thereby diversifying its product range to include accessories and footwear.
