Indian online homegrown brand The Souled Store, has partnered with Chennai Super Kings to manufacture and design replica jerseys made using recycled plastic bottles.
Known for its quirky pop culture merchandise, The Souled Store along with Chennai Super Kings has decided to tap on a sustainable concept this year as a part of a larger social and ecological initiative.
Here is a peek into the launch of the jersey –https://www.instagram.com/p/CMzfGQzgxfs/?igshid=wced0r55k4n7
The newly designed Chennai Super Kings replica jersey is created using 15 plastic bottles, which would have otherwise ended up polluting the ocean, and uses 90 per cent less water than regular jerseys.
Video showcasing the initiative:
“As a brand, we’ve always been conscious of our larger social responsibility, and how we need to continuously implement better, more sustainable practices. We’d specifically like to thank the entire Chennai Super Kings team for being as excited and passionate as we were to make this happen,” Harsh Lal, Co-founder and Director of The Souled Store, said in an exclusive statement.
The jersey comes in a customised box made using recycled material, accompanied by a certificate of authenticity from MS Dhoni.
“This is the first time in 14 IPL seasons that we’ve redesigned our jersey, and we felt it would be nice to have every replica jersey made from recycled plastic. It’s important for all of us to do our bit to help reduce plastic waste and work towards a greener planet,” KS Viswanathan, CEO, Chennai Super Kings, revealed in a statement.
The Souled Store is also the official merchandise partner for the Mumbai Indians, Kolkata Knight Riders and Rajasthan Royals.
Priced at Rs. 1,999, the official CSK 2021 replica is available for purchase on The Souled Store’s official website www.thesouledstore.com/csk and app, till stocks last.
Started in June 2013, The Souled Store, an online brand selling quirky pop culture merchandise, is the official merchandisers for big budget movies (Marvel, Batman, Superman, The Justice League, Harry Potter, Lord of the Rings, Star Wars, Raees, Rock on 2, etc.), IPL teams (Mumbai Indians, Chennai Super Kings, Kolkata Knight Riders, Rajasthan Royals), Cartoons (Cartoon Network, Looney Tunes, Scooby Doo, Flintstones, etc.), TV Shows (Friends, The Big Bang Theory, South Park, etc.), WWE and many more.
The brand has successfully forayed into offline stores as well, opening their first retail outlet at Linking Road, Bandra in 2019, and launching 2 more stores within the first year itself.
As part of its long term vision, The Souled Store plans to open 35-40 stores pan India and be the go-to fashion destination for the country’s youth.