Instagram has been increasingly becoming a go-to platform for the fashion consumers, millennial and even the fashion companies that are putting every sort of efforts to increase the reach of their business model on Instagram.
This social media platform is not new for Team Apparel Resources as we have built a significantly relevant audience on this platform over the years, attracting those who are into fashion business.
Continuing the efforts of connecting with the industry and bringing out the perspectives for the followers on Instagram, Anjori Grover Vasesi, Fashion Editor, Apparel Resources – in an interactive conversation with Harshad Daswani, Founder, The Beach Company – has brought out some interesting trends and market facts about Rs. 400 crore beachwear market.
With halted domestic and international travel in 2020 negatively impacting the performance of traditional summer categories, a more fruitful vacation season is on the cards this year. Therefore, the conversation revolved around how beachwear, swimwear, loungewear and poolwear markets are shaping up post-pandemic.
Harshad Daswani shared key insights about the market and his company’s growth strategy. “Pandemic did make an impact on our business as stores were closed during lockdowns, and labours went back to their native place! However, we kept going and our entire team is still with us that’s laying plans for our upcoming launches that’s there on card.”
Watch the entire conversation on Instagram – https://www.instagram.com/tv/CSBT5hYnNjq/?utm_medium=copy_link
Keep looking at this space as Team AR is planning to conduct more such interactive sessions on Instagram.
