An organization that stands for reliability, quality and technology in the field of fabric designing, cutting, sewing, CAD/CAM and finishing, Turel Group of companies have been dedicatedly delivering automation combined with the flexibility to meet challenges not just in the international market, but also in domestic arena. Over the years, the company has grown into a reliable one-stop shop for garment engineering machineries and solutions, while analysing the customer’s specific needs and offering them a comprehensive package.

With its deep-rooted strategy in catering to both domestic and international market for a very long time, the company is witnessing a shift from export market being sceptical in making an investment in automation to when the domestic market is looking at upgrading its technology and focusing on further investment. “Local people want to invest money. They are fed up with labour, that’s why they are looking at optimization at an affordable price. More than just purchase of machines they are looking not just at after-sales service but services beyond that as well. If you are giving them an automatic machine and they don’t know how to use them, the optimization has no meaning and they will not get the desired results,” reveals Viraf Turel, MD, EH Turel & Co. The company goes one step beyond from the usual installation and is providing warranty for the machine to train the operators and also the people using the machinery to optimize its full potential.

In order to know themselves fully about the machine, the company sends its technician so that he learns while the machinery is getting prepared and consequently passes on the knowledge to others. “So, he knows the inside of the machines and when the machine comes over here, he is ready to train the other technicians and operators as well. We have a lady garment engineer who trains the operators primarily for the reason that she can sit comfortably with all the women operators and can teach them how to use the machinery,” informs Viraf. Being among the niche companies and the first ones to bring automation in India, it focuses on imparting knowledge through talk shows and various trainings. Apart from this, the company works along with its customers in terms of their requirements, and recently one of the company’s customer asked for a fully automatic machine for making bullet proof jackets.

The company’s complete range of products include CAD systems, cutting room, fusing, sewing, finishing, etc., from high-end European technology and also Chinese technology, thereby maintaining a balance between high-end and mid-segment automation. “We substitute between Chinese and European counterpart as high-end cannot provide you all the solutions. Probably they don’t want to be associated with a certain variety of products, etc. That’s why we go into mid-level machineries. We have to give the customer what he wants and not what I have.

We have to judge which would be the right technology that the customer wants and what his pocket allows,” asserts Viraf. The company has new machineries from Chinese innovation leaders Typical and is focusing further on bonding and laser through various testing where they are analysing how laser can support heavy duty products and garmenting, as well.

Continuously progressing in terms of its products and services, the company believes in the ‘Make in India’ movement, and is currently focusing on manufacturing on a small scale which it further wants to expand. “My niche is automation. But I am quite capable of doing something more than what I am doing,” informs Viraf.

Going forward as the Indian industry moves further towards automation and to compete in the international market, Viraf concludes, “The industry progression is such that we Indians react very fast. If there is slight disturbance, we get into our shell. But with the younger generation coming, the business views are changing and also with various states providing reforms and initiatives, it is a big help.”