Technology News

Aditya Birla Group's fashion division, Tmrw, is accelerating its growth strategy by embracing technology and data-driven insights. Tmrw is investing in both online and offline channels, focusing on omni-channel expansion to reach a wider audience.

Ace Turtle introduces updates to its Connect 2.0 app, streamlining retail operations with new features like 'My Team' and 'Handover Module' to improve team management and last-mile logistics efficiency.

The customer access portal is designed to offer one-stop solution for all customer interactions. With multiple language options, Birla Connect is geared towards a global audience.

Meesho has launched a multilingual Gen AI-powered voice bot to enhance customer experience, supporting English and Hindi with plans for six more languages. The bot reduces query turnaround time by 50 per cent, improving CSAT by 10 per cent and achieving a 95 per cent resolution rate.

Debdoot Mukherjee, Meesho’s head of AI, detailed the open-source release, including the company’s feature store and model orchestrator, stating that the initiative will enhance AI accessibility and innovation.

This collaboration will deepen Berrylush’s footprint into the Indian D2C landscape strengthening its position in the growing fashion industry