Fashion designer Narendra Kumar has joined forces with Puneet Bajaj, CEO of Shakti Brandz Pvt Ltd, to unveil a new fashion label named Ura Street. This brand is designed to cater to Gen-Z and late-millennial consumers, offering an extensive range of apparel, including jeans, cargo pants, joggers, jackets, sweatshirts, T-shirts, skirts and accessories like caps and vests.
Ura Street is inspired by the ‘Urahara’ streetwear movement, which originated in Tokyo’s Harajuku district in the early 1980s. Speaking on the launch, Narendra Kumar, co-founder and creative director of Ura Street, expressed, “We are pleased to present four innovative brands with this launch, each carefully chosen to empower and connect with the unique personalities of Gen-Z’s tribes. Whether you’re a driven activist, a bold rebel, an ambitious doer, or a visionary dreamer, Ura Street has something that speaks to your unique style and way of life.”
Puneet Bajaj emphasized the brand’s mission, stating, “I have a strong desire to create vibrant, welcoming environments where accessibility and innovation coexist harmoniously, making city life more exciting, rewarding, and pleasurable for everybody.”
The Ura Street collections will be available for purchase on the brand’s website and through various marketplaces such as Myntra, Ajio and Amazon.
