After a slower first half of the year, leisure and apparel businesses in India are seeing a strong customer demand and good sentiments as the festive season is well underway and consumer confidence continues to build.
As the focus moves towards wedding attire, festive wear, and consumer spending sprees across major categories, industry experts predict a big increase in sales this season.
The forthcoming wedding season offers many businesses substantial income potential, with over 48 lakh weddings anticipated to take place. As a result, forecasted expenditures are likely to climb by 39 per cent annually. Following Diwali, the following five months will see among the highest marriage dates ever, which will support the lifestyle industry’s steady growth.
Brands ranging from Raymond Lifestyle, Blackberrys, Biba, Brand Studio Lifestyle, Libas and V2 Retail are positioning themselves for the wedding season and are expecting a higher growth margin.