Grasim Industries Limited, a flagship company of the Aditya Birla Group, has joined hands with Taiwan-based Nanliu Enterprise Co. Ltd. to donate 50,000 masks in Nagda, Madhya Pradesh (India).
The partnership between the renowned Indian apparel manufacturing firm and Taiwanese non-woven manufacturing firm could not have come at a more crucial time than now when the whole world is battling the deadly pandemic.
The CSR team at Grasim Industries Limited initiated the distribution of the three-layered high-quality masks manufactured by Nanliu Enterprise in Nagda region and its surrounding villages.
The CSR activity was facilitated by Samir Gupta, MD, Business Coordination House (BCH), who represents leading non-woven associations across India.
The locations included Govt. Civil Hospital, Nagda, Indubhai Parekh Memorial Hospital, Govt. Primary Health Centres, Govt. Anganwadis, ASHA workers, Sarpanches/Sachiv of nearby villages, Govt. College, Secondary High Schools, SDM Office, Civil Court and Police Stations, amongst others.
And it’s not just about masks!
Grasim Industries Limited has undertaken several measures at Nagda to fight the pandemic, which includes primarily creating COVID-19 awareness amongst villagers.
Besides, it’s been helping with RTPCR testing, vaccination, disinfection spraying in rural and urban areas, in addition to providing food packets, grocery kits and medicine/healthcare for the benefit of thousands of villagers.
Notably, at Nagda, the CSR projects are operational in 55 villages, where the company reaches out to 2.15 lakh people every year.
Started in 1947, Grasim Industries Limited is the world’s largest producer of viscose rayon fibre with about 24 per cent market share.