Recently, Birla Cellulose, a part of the Aditya Birla Group and Pune-based fashion label Ka-sha formed a strategic alliance to create a range of handcrafted and environmentally friendly products under the “Roz” brand.
The use of the Reviva-M grade circular yarn blend is essential to this cooperative endeavour. This unique blend consists of native kala cotton, Birla Cellulose’s Birla Excel fibres, and cotton pre-consumer waste.
These stylish are made with comfort in mind, which makes them a great option for regular use. Every piece in the range has been thoughtfully created with subtle yet important details.
The ‘Roz’ line has received a lot of praise because of its ethical production practices and sustainable beginnings. It’s a design-led brand that aims to uplift India’s vast textile sector by fusing style with simplicity of maintenance.