Actor Rana Daggubati has made an undisclosed investment in Kingdom of White, an all-white lifestyle brand. The digital-first brand stated in a press release that it wants to use an omnichannel strategy to increase its brand awareness throughout India.
Vineet Haralalka, a co-founder of Kingdom of White, commented on this partnership, “We are really happy to have Rana Daggubati join our family. His funding would enable us to expand our reach throughout India and reach a wider audience with our carefully chosen, understated styles.”
In addition to selling on e-commerce sites like Myntra, Amazon, Ajio, and Nykaa Fashion, the brand is currently present in more than 20 retail locations in key cities.