Wacoal launches the third edition of its ‘Wacoal Knows Breast’ initiative in a collaboration with the Cancer Patients Aid Association (CPAA). The initiative aims to raise funds for CPAA promoting awareness about women’s health and breast cancer.
“At Wacoal, we are committed to making a positive impact in women’s lives through meaningful initiatives,” said Pooja Merani, Chief Operating Officer of Wacoal India. “Breast cancer awareness is crucial, not just in India but worldwide. We are proud to partner with CPAA once again to further our reach and bring about real change.”
Throughout October, Wacoal India will contribute Rs 10 from each bra purchased online or at stores across India to CPAA to support its endeavours. Also, the brand will distribute pink bands to raise awareness about breast cancer.
Alka Bisen, CEO of CPAA, said, “We are proud to partner with Wacoal in this important cause and also look forward to many more impactful collaborations.”