The new popular trend among consumers seems to be 10-minute shopping. Brands are lining up for quick commerce platforms in an attempt to capitalise on the growing popularity of rapid deliveries. Brands including Fabindia, Decathlon, Adidas, and U.S. Polo Assn have joined the rush of quick commerce in recent weeks and months, offering their goods on Blinkit, Swiggy, Instamart, and Zepto.
Many companies, including Skechers and Puma (some of their products are available on other platforms), are preparing for a Zepto debut.
It is difficult for marketers to ignore the possibility since quick commerce companies are growing outside of metropolitan areas and the industry is becoming more expansive. Quick commerce is something that many businesses are considering incorporating into their product distribution plan.
According to sources, Aditya Birla Fashion and Retail and designer Tarun Tahiliani’s Indian menswear brand, Tasva, is preparing a trial run of its casual wear line via quick commerce sites.
Adding quick commerce to the mix enables brands, who frequently struggle to locate the ideal space for their shopfronts, to reach more customers more quickly, increasing the accessibility of their goods.
Quick commerce platforms have also ventured into smaller cities such as Nashik, Varanasi, Udaipur, Haridwar, and Bathinda in recent months.
By providing customers with all relevant products in a matter of minutes, businesses in the sector have also been successful in marketing festivities and capitalising on festive demand. Events like Rakhi, Ganesh Chaturthi, and Navratari have grown to be significant revenue boosters for the platforms.
Datum Intelligence analysts predict that sales in the quick commerce industry will increase from US $ 3.5 billion in 2024 to over US $ 6 billion in 2024. Quick commerce companies are preparing themselves by introducing simple return and exchange policies as they expand their product offerings.