SOIE, a lingerie brand from Ginza Industries Ltd., in association with Kavach – A Movement, the flagship charity initiative of Nurturing Minds Charitable Trust, recently announced its continued commitment to raising awareness about menstrual hygiene with the annual distribution of 3000 panties for underprivileged women and girls.
In addition to its annual commitment, in a recent promotion, SOIE pledged to donate one panty for every purchase made on its website in the month of May especially during World Menstrual Day, regardless of the order value. This initiative will successfully lead to the donation of an additional 1,000 panties to Kavach – A Movement, on top of their annual donation of over 3,000 panties, over the next 3 months.
SOIE distributed 3000 panties to underprivileged women and girls in rural areas of Maharashtra with the help of Kavach’s network. The project kicked off last April and ran for a year resulting in supporting and impacting over 3000 women facilitating basic hygiene and menstrual care.
Amrit Sethia, Vice President, SOIE – Ginza Industries Ltd. expressed, “At SOIE, as a responsible brand and employer with 70 per cent women workforce, we believe in using our reach and platform towards making a positive impact in the community. Our collaboration with Kavach is part of our commitment to empowering women and promoting menstrual hygiene.”