Apparel Group, a multinational fashion and leisure company, has partnered with Myntra to increase Victoria’s Secret’s reach in India. According to a press statement from the company, the American brand—which is well-known for its lingerie, clothes, and beauty products—will now be easier to find online in India, catering especially to the tastes of the younger generation in terms of fashion.
Through this project, Victoria’s Secret hopes to connect worldwide fashion trends with Indian clients and provide a seamless purchasing experience for the modern generation. Victoria’s Secret is growing its market share in the nation by collaborating with Myntra, opening up around 19,000 new venues for shoppers to purchase its well-liked products.
Commenting on the partnership, Tushar Ved, President of Apparel Group India, said, “Partnerships are key to unlocking new opportunities and achieving greater success. By joining forces with Myntra, we can leverage their expertise in e-commerce and digital marketing to enhance our virtual presence in India and offer customers an unparalleled shopping experience.”
Speaking on the partnership, Venu Nair, CXO – Strategic Partnerships & Omnichannel, Myntra, said, “The collaboration represents a strategic move to expand the brand portfolio and emphasises the synergistic partnership between the two firms.”