Skechers, an international lifestyle and performance brand, has entered a 5-year partnership deal with the All India Pickleball Association (AIPA) as their authorised kit sponsor. This partnership emphasises Skechers’ commitment to the growing Indian sports market.
As per this agreement, Skechers will provide Team India with kits including a complete selection of performance-linked apparel and footwear modified specially for pickleball enthusiasts. By collaborating with AIPA, Skechers intends to reinforce its presence in India while meeting the developing needs of athletes.
Arvind Prabhoo, President of AIPA, underlines the potential of this partnership to push the growth of pickleball in India. He highlights the shared pledge of both organisations to push the sport and support players across a variety of skill levels.
Rahul Vira, CEO of Skechers India, recognises the importance of being the Official Kit Sponsor of AIPA and shares Skechers’ readiness to enlarge the sport’s reach and convenience across India with its novel Viper Court collection.
The Skechers pickleball apparel and footwear will be readily available through diverse channels, comprising the brand’s direct-to-customer e-commerce platform, multi-brand e-commerce platforms, and retail outlets countrywide. This planned distribution approach ensures extensive availability, catering to the rising demand for exclusive pickleball gear among Indian athletes.
