![Minister of Youth Affairs and Sports unveils Team India’s Ceremonial Dress for the Paris Olympics](https://in.apparelresources.com/wp-content/uploads/sites/3/2024/07/Minister-of-Youth-Affairs-and-Sports-unveils-Team-India’s-Ceremonial-Dress-for-the-Paris-Olympics-1.jpg)
The men’s Indian clothing brand Tasva, created by designer Tarun Tahiliani and Aditya Birla Fashion and Retail Ltd., has been tasked with creating the ceremonial outfit for Team India in the 2024 Paris Olympics. The official ceremonial dress for Team India was introduced by Minister of Youth Affairs and Sports Dr. Mansukh Mandaviya in the presence of President of the Indian Olympics Association Dr. PT Usha.
“We’re incredibly honoured to dress Team India,” Tarun Tahiliani, Chief Design Officer, Tasva, shared at the Kit Unveiling ceremony. “The garments are designed to be visually captivating while also ensuring comfort and practicality. As our athletes make their grand entrance on a barge along the Seine for the opening ceremony, the airy, lightweight attire is perfectly suited for the summer warmth of Paris in July.”
The female athletes will sport a saree with ikat-inspired digitally printed panels in saffron and green, blue buttonholes symbolising the Ashoka Chakra, and an ivory ground signifying peace and harmony. The men athletes of Team India will wear kurta bundi sets at the opening ceremony. Modern trainers embellished with traditional Benares brocade finish the ensemble, artfully fusing traditional and modern design elements.
Sharath Kamal, who leads the Olympic Men’s Table Tennis team and the flag bearer of Team India at the Paris Olympics expressed, “Putting on this ceremonial dress was a powerful experience. When I looked at myself in the mirror, I felt an overwhelming sense of pride and connection to our heritage. The lightweight fabric just makes it ideal for the occasion.”
Ashish Mukul, Brand Head of Tasva, echoed this sentiment, “The official ceremonial dress not only captures the essence of Indian style, it stands as a symbol of national pride and achievement, crafted specifically for those who have earned the honour of representing India on the global stage.”