In an effort to regain footing, Myntra has collaborated with Budweiser to create a capsule collection that captures the young streetwear aesthetic.
The gigantic 50-piece collection spans across both menswear and womenswear along with new product category of masks. T-shirts, shirts, crop tops and sweatshirts fill up the tops section while track pants and joggers are the bottom options.
The collection is strictly focused on a younger audience which is evident from bold T-shirts that feature the Budweiser logo in innovative Devnagri script which makes a debut in this collection.
A mix of stripes over slogan T-shirts and crop tops are a key highlight and the Budweiser red makes the appearance on almost every piece of clothing.
The graphics are printed over all apparel making it bold and not for the faint-hearted, although there are some safer options in grey and black that make their way into the collection.
N-95 masks have also got a fresh paint which includes graphic and logo details across the fabric of the mask.
Budweiser has been increasingly focusing on the younger audiences which have shown more interest in buying their merchandise along with the need to experiment with bold streetwear styles.
Budweiser had previously collaborated with Indian labels like Veg Non-Veg and NorBlackNorWhite among many others.
The pieces in the collection are priced very competitively with T-shirts starting from Rs. 899 going all the way to Rs. 1,499. All the bottoms are priced at Rs. 2,499 each, while the masks are priced at Rs. 499 each.
The collection is available on Myntra’s official website starting today.