To stand apart from its Chinese counterparts, TYPICAL has always given special thrust to innovation, driven by skilled German workers and engineering techniques. Their R&D centre in Germany is bringing together the most innovative sewing solutions for a wide range of products. Currently, the manufacturing market is getting shifted from Southern China to ASEAN Countries and this shift is being led by apparel and textile industry. The major shift is in the mass manufacturing market, leaving Chinese market saturated to high-end products with low order quantities. To be pragmatic about this shift and make the best of the arising opportunities, TYPICAL has opened its regional offices in India, Bangladesh and Vietnam and is planning to establish an office in Myanmar as well.
Even in India, the company is undergoing steady business expansions with an office already at Bangalore and with plans to open another office at Delhi this year itself. A candid discussion with Jinshan (Michael) Chen, General Manager, TYPICAL International Corporation at GTE ’17 gave a clear perspective about their strategy behind this expansion. Briefing us that this has been primarily done to increase the level of service to their customers, he stated, “We are into the Indian market for over a decade, our products are updated but our services are not. So we are trying to upgrade our services by getting the unmediated market information to better understand the needs of our customers.” To further this initiative, the company is also planning to set-up a warehouse in India for machines and spare parts to provide quick deliveries to customers. Michael believes that India is a very potential market for the coming decade. India is growing as a society, the infrastructure is developing and the market is blooming. Hence, it is a perfect investment destination.
At GTE ’17, TYPICAL unveiled its latest, ‘The Smart Sewing Machine’ – GC6930A. The SNLS machine has a big smart touch screen panel which enables users to electronically adjust machine settings like the stitch length, thread tension and bobbin change sign. These machine settings can be accessed on a smartphone through a newly designed Android app which is available on the company’s website. The machine is equipped with Bluetooth to establish the connection between the phone app and the machine. Apart from accessing the machine settings on the app, these settings can be saved on the app and the same can be applied to other machines as well. This ‘electronic feed system’ saves machine set-up time and a desired quality standard can be maintained in different machines in the production line.
The other essential features of this machine are the material thickness measurement device – a sensor and a motor in the feeding system. According to the thickness of the material fed into the machine, the sensor sends input to the motor which in turn varies its speed, mitigating the quality issues of skip stitches and puckering, producing impeccable stitches and seams of high quality. “The new motor feeding technique makes this machine capable of catering to products like suits, denims, shirts, trousers, work clothes, dresses, leisure clothing and high-end clothing and even knits,” said Alex J., Business Manager, TYPICAL International Corporation.
The direct-drive motor machine is energy-efficient and runs at a maximum speed of 5000 rpm and the machine requires minimum oil lubrication. The sealed oil tank in GC6930A prevents the oil from absorbing dust and thus increases the oil life.
Also, Manoj Gupta, Country Marketing Head, TYPICAL International Corporation, shared his views on the current market trend, specifying that the performance of a product and the level of service which a company provides are the two most important keys for the survival of any company in this era of high competition and to meet these requirements, their company has stationed Chinese technicians at Bangalore office and is training their workforce to provide better services.
Unlike India, Bangladesh and Vietnam do not have big internal markets and therefore, the companies are mainly exporting products to Europe and US. And to get business from these sophisticated buyers, the industry has to equip itself with sophisticated machineries of new age and this is what TYPICAL is seeking opportunity in, providing sophisticated new generation sewing solutions to the industry and world-class after-sale services.
With a clear strategy in mind and offices in ASEAN Countries, TYPICAL is poised to capture a big chunk in the market share. To set its class apart from its competitors, the company is planning to provide technological solutions for the entire value stream i.e for designing, pattern making, cutting, finishing, inventory stores, etc. The trade between China and ASEAN countries is growing since past few years, so the company is expecting some relaxations in trade norms from the government of India and Bangladesh which will help the apparel and textile industry in these two nations to evolve in a better way.