Amazon’s luxury stores are all set to increase their offerings to incorporate French swimwear brand Vilebrequin across their curated platforms in Europe.
Amazon has been progressively enhancing its luxury selection, introducing brands like Oscar de la Renta, Eudon Choi, Elie Saab, Altuzarra, along with resale items from various luxury houses and designers, since its launch in September 2020.
Originating in Saint Tropez in 1971 by Fred Prysquel, Vilebrequin has preserved its status as a luxury swimwear brand, drawing inspiration from the exciting colours and stress-free lifestyle of the French Riviera.
The brand’s aesthetic is categorized by timeless yet spirited elegance, including bold patterns, rich colours, and careful attention to detail. Its signature motifs often comprise of tropical themes, marine life, and whimsical prints, sharing a spirit of adventure and joy for life.
With its origins in stylish beach culture, Vilebrequin has come to be known for its state-of-the-art resort wear, appealing to a clientele looking for both elegance and comfort for their beachside adventures.