The kidswear segment has immense potential for growth, and realising the same, various brands and retailers that were not dealing in it previously have begun to add the lucrative category to their catalogues.
Nykaa Fashion is the latest one!
One of the leading multi-brand fashion retailers offering women apparels and accessories, Nykaa Fashion recently announced the launch of kidswear on its website and app.
The platform will offer more than 30 international and Indian kidswear brands across categories including apparel, footwear, sportswear, toys and other accessories.
Keeping their focus on the 0-14 years apparel segment, Nykaa Fashion also plans to build the infantwear and footwear business along with a few niche sub-categories like ethnicwear and partywear.
Commenting on how the booming kidswear category shifted their attention to the segment, Adwaita Nayar, CEO of Nykaa Fashion underlined that “creating a destination for this category online has become a focus for Nykaa Fashion. We will bring together the best of brands with our signature ‘high on style’ approach, focus on discovery and curation via technology, and will strive to serve both existing and new customers well.”
The illustrious spread of brand offering products under kidswear on Nykaa Fashion include Pepe Jeans, Guess, Gap, Ralph Lauren Junior, Mothercare, Allen Solly Junior, The Children’s Place along with several homegrown labels including Biba, Gini&Jony, And, PS Kids, Miniklub, Ruff Kids and Little Muffet, among others.