It is Friday (2 July 2021) and India will get a glimpse of Uniqlo’s latest collaboration collection with fashion designer Maiko Kurogouchi.
The new LifeWear collection will add carefree flair to everyday living for women everywhere.
Notably, Mame Kurogouchi focuses on innerwear in signature curvaceous styling that employs Uniqlo advances like AIRism and 3D Knit.
So, what makes the new collection stand out! The simple, carefully considered cuts of this collection accentuate feminine beauty, with the lineup comprising AIRism and mesh bras and panties as well as bra tops.
Importantly, all items feature delicate and luxurious details such as thin straps and golden adjusters. The black, white, beige and brown colour palette covers the skin tones of women everywhere.
Besides, pieces are intentionally visible under apparel, eliminating the boundaries between innerwear and clothing.
The clothing is simple and sophisticated from tops and skirts to pants and dresses – making them work equally well at home and outside. That’s what every customer looks for today!
More on this, fashion designer Maiko Kurogouchi, says “As a designer, one of my challenges has been to enhance feminine comfort and beauty with intimate items. Innerwear is an everyday essential; it’s the first thing we put on after waking up and it needs to feel comfortable on the skin. This collection will contribute to healthy and happy lifestyles.”
Maiko Kurogouchi is the designer of Mame Kurogouchi, a womenswear brand gaining global recognition for exquisite collections featuring artistry and ingeniously constructed details.
Today, Uniqlo has over 2,200 stores in 25 markets including Japan.