In a bold yet, captivating, move, Apparel Sourcing Week – a flagship event of Apparel Resources – proudly announces its new brand identity to enhance its presence and make a bigger impact.
Here is what new brand ideology brings –
Unveiling the Web of Connections
Imagine a world where every thread tells a story and every connection adds a new link to an ever-growing mosaic of creativity. The theme “Links” perfectly captures the spirit of collaboration, networking, and the intertwined stories that define the fashion sourcing world.
Visual Representation
The visual element of our theme will be a celebration of links – delicate yet strong – representing the connections that bind us together in the world of fashion. From the threads that connect suppliers to buyers to the digital links that bridge distances, every link is a tribute to the vibrant network that makes ASW a hub of innovation.
Breaking Chains, Building Networks
“Links” is not just about the physical connections within the fashion supply chain; it’s about breaking free from traditional moulds and forging new links that transcend boundaries. It’s a call to action, an invitation to think beyond convention and embrace the power of collaboration.
This transformation is also driven by some factors that consumed a lot of thought. In the era of social media, our digital footprint must resonate with a larger audience. Our events are highly creative and engaging and we feel this new brand identity will adequately reflect this.
The new ASW logo consists of three dots that signify completeness, unity, and wholeness – often used to convey the idea that brands and manufacturers bring everything together seamlessly.
“With this rebranding, we aim to create a more visually appealing and engaging presence that captures the essence of ASW and appeals to a broader, younger audience. We invite everyone to explore our new brand identity and join us in this exciting journey,” commented Mayank Mohindra, Director, Apparel Resources – organiser of Apparel Sourcing Week.
The much-awaited 4th edition of Apparel Sourcing Week is scheduled to take place at the Sheraton Grand Whitefield in Bengaluru on 28th-29th August 2024