MissManeater – an Australia-based designer swimwear brand – is exploring apparel manufacturing factories to partner with, in view of its certain expansion in the global retail landscape in 2021.
Renay Wells, who is Chief Creative Officer of MissManeater, launched the brand in 2010 and leveraged her experience within the swim and surf industry working for international apparel brands and created the #maneater persona!
According to what Renay told to Apparel Resources, the factories she is looking to partner with should be the reputed names with proven experience in providing high-quality construction and with compliance to factory audit requirements, and a focus on ethical and sustainable manufacturing practices.
“I prefer to provide the initial pattern for prototype sample production and of course tech sheets and specification information. The factory would be required to provide high-quality labels and packaging,” told Renay.
The brand is looking to partner with aligned factories, and is seeking to manufacture with supply chains within the South East Asian region.
As far as MOQ is concerned, the brand would require anywhere from 50 to 100 units across each style, in a size range of XS, SML, MED, LGE, while bikini tops would feature XLGE.
“Each collection would feature 1-2 swimsuits, 3-4 bikini top & bikini pant styles and this quantity would expand after launch of new collections in coming months of 2021,” informed Renay.
With a conscious consumer and a view to the brand itself adhering to sustainability practices, MissManeater’s current collections include recycled fabrications. However, the team of the brand would create its own digital or sublimation prints; therefore heat-press printable fabrications are also required.
Furthermore, with a view to global domination for not only the MissManeater Swimwear brand, but the company’s umbrella brands – Larimar Swimwear Australia and Rogue Swim Trunks for Men – are also up to increase sourcing in coming time.
The Yearn Swell, the parent company of MissManeater, targets all its brands across a broad demographic internationally, with ages from teens to mid to late 40s, predominantly female but an extension into men’s swim trunks as well which was tested in 2015.
Since the expansion plans of the brand are clear and certain, it is also seeking an angel investor to raise fund and have a smooth hit in the market with more designer and boutique range of its exquisite swimwear products.
Future expansion would include MissManeater garments such as denim; women’s products made up of silk, chiffon and other delicate fabrics; and knitwear such as beachwear garments, lounge pants, etc.