The fashion start-up Styched launches an exclusive merchandise platform Styched Life – a one-stop shop for all fan-based merchandise that includes comics, sports, arts and music.
Fast fashion brand, Styched collaborates with people and organisations from all walks of life, so as to promote the upcoming talent across the country and create limited fashion merchandise.
The company does not only tie-up with the well-established brands but also smaller and upcoming artists and influencers so as to create and sell co-branded merchandise.
There is a strong sense of nostalgia related to the comics and characters like Chacha Chaudhary, Shaktiman, Vikram Betal, etc., and India has a wide fan base for comics.
On the same note, Gulshan Rai, Founder, Diamond Comics – one of the associate companies of Styched – said “When Styched approached us, we were delighted that a fashion brand has chosen to go the Indian route.”
Going forward, they project to ship more than 10,000 orders per month with a target to sell at least 1 million fan merchandise in next one year.
To its credit, Styched had names like Underground Authority, M-Zee Bella, Agsy, Hip Hop India, among others.