New Balance, one of the fastest-growing sports brands, debuts its newest store concept at Linking Road in Mumbai, inaugurated by renowned cricket player and New Balance ambassador Pat Cummins. The launch demonstrates New Balance’s strategic development ambitions to make major progress in India and to expand its worldwide reach through the recently established India subsidiary.
Pat Cummins said. “I’m thrilled to be part of the launch celebrations of New Balance’s Mumbai store. It’s exciting to see New Balance growing in India, a move that should excite all sports enthusiasts. We both believe in using the power of sport to make a positive impact in the world and that has been the driving force in our long-standing relationship. I wish the team here at New Balance, the absolute best, and I know the brand will inspire the next generation of sports talent in India.”
Radeshwer Davar, Country Manager, New Balance India expressed enthusiasm about this significant milestone, stating, “We are delighted to open our first ever store in Mumbai; at Linking Road, along with one of the best athletes in the world, Pat Cummins. We believe that New Balance will not only be a destination for those seeking the latest in fashion and performance footwear but also a space for community engagement and inspiration. We would like to thank Pat Cummins for being an integral part of our brand launch in India and we would love to invite the people of Mumbai to experience New Balance.”
With the recent opening of its India subsidiary, New Balance is demonstrating its plans for further growth in the nation with the design of its new Mumbai store, which combines sports and culture. The architecture of the Linking Road store revolves around communal seating to foster a sense of camaraderie, while the red overhead lighting reflects the bold logo of New Balance.