UK-based retailer SuperGroup has been launched officially in China in a joint venture with Trendy International Group, which already operates 3,000 stores across China. The partnership brings an investment of up to £ 18 million by Superdry to China, on a 50:50 basis across a minimum period of ten years. With the UK Trade & Investment (UKTI) playing an important role in the joint venture, SuperGroup is looking forward to explore the immense pool of opportunities offered by the Chinese retail market worth US $ 351 billion.
The launch event took place at the British Embassy residence in Beijing followed by the joint venture agreement.