Svante, a women-led, nanotech-enabled sustainable solution start-up, has teamed up with Gloot by Nykaa Fashion for their new men’s intimatewear collection, which will be launched this summer.
To improve functionality, Svante will coat Gloot intimatewear with an antimicrobial, skin-protective coating.
Svante is a laboratory-cum-manufacturing facility providing holistic solutions to treat intimatewear, activewear, sleepwear, basic toiletries and linen.
In a statement, Svante said that this is the first time in Indian history that a breakthrough all natural plant-based skin healing, antibacterial treatment for intimate garments has been implemented. This finish allows Gloot’s menswear range to stand out and provide value to customers while also kicking off a new trend.
It further added that this plant derivative-based finish keeps the underwear fresh for longer time, provides antibacterial advantages to the wearer, reduces the need to scratch and itch and keeps the genital area hydrated and moisturised.
“It’s a fantastic opportunity to give a long-term solution to a highly prevalent problem,” said Isha Aggarwal, Co-founder of Svante.
Svante said that is has invested 2 years to develop this patented technology, which competes with the chemical- and metal-based finishes and is Made In India in collaboration with Vellore Institute of Technology.
Isha Aggarwal, a entrepreneurship post graduate from UC Berkeley, and Kavya Bhupal, a Postgraduate from NIFT in Fashion Management, teamed up with Professor Arun Kumar Palaniappan from Vellore Institute of Technology and created this product which is versatile enough to be sprayed onto the garments directly by consumers and retails on Amazon as well.
“The dream was to create a product which is simple to implement and solves major skin issues while being natural and sustainable,” quotes Kavya Bhupal, Co-founder, Svante.