U.S. Polo Assn. (USPA) is a sports-inspired casualwear brand that has launched the all-new ‘PlayTogether’ campaign for its latest Autumn-Winter collection celebrating family bond.
The brand ambassador and style icon Arjun Rampal, along with his better half Gabriella Demetriades and their adorable 3-year-old son Arik Rampal, brought to life this campaign that builds on the ongoing theme of ‘USPATwinning.’
“The new campaign focuses on ‘Family Twinning’, a concept that is very close to my heart. In fact, that’s what instantly drew me to the brand and helped me connect with the campaign personally as well,” said USPA brand ambassador Arjun Rampal.
This season, the brand will focus not only on father-son bonding, but will also holistically celebrate the special moments and warmth that the entire family shares. Amitabh Suri, CEO, USPA India said that they have taken the campaign to the next level from last season and the new campaign ‘PlayTogether’ captures the emotional and playful bond of a family.
“Arjun’s association with the brand draws an instant parallel to his real-life persona. He spells sophistication without a whiff of arrogance, very much what our brand represents too,” added Amitabh.
The USPA range of clothes follows a sport-inspired, classic yet casual American style that encourages people to live authentically and confidently.
The brand’s latest Autumn-Winter collection is a mix of distinctive designs that include the Flag series, inspired by the vibrant flags of countries like Brazil, Spain, France, Germany and the UK.
The collections are available at 400+ exclusive brand stores, 1,400+ shop in shops across 150+ locations in the country as well as major e-commerce platforms.