Tirupur based Monika Traders presented in KnitWorld range of flat knitting needles, sock knitting needles, circular knitting and glove knitting needles under the Korean brand Neetex, offering needles specially developed for circular knitting machines dealing in hosiery, circular type needles for single jersey, ribbed and interlock fabric constructions, depending on the fabric type along with needles for embroideries and raschel in jacquard knitting machines. Recently they have developed many new long knitting needles, one of the series being of VO-941.52G00 9,10,11,12 which are being used for circular knitting machines manufacturing pile fabrics.
Monika Traders have been the sole selling agent of Neetex needles in Indiafor the past 27 years and P. C. Sethuram representing the company feels that the demand for new knitting machines has slowed down. “People are now not investing in buying new machines, since they are manufacturing lesser fabric than their actual capacity, due to which the market of needles and spare parts has jacked up and we are not able to meet the demands,” says Sethuram. Having major presence in Maharashtra where they claim to have 60% market share, the brand is also popular in West Bengal and Tirupur. The major companies which are buying needles from them are RM Knitters, Neera Cotton, Sreeja Knitters in Maharashtra while in Southern India they have more than 2000 customers primarily being Eastman Exports, Gagun Knitwears, Classic Knitwears to name a few. In the Ludhiana market, the brand is now taking deep roots and going forward the company is looking to further improve upon its service levels for wider reach.
The company has appointed dealers across India with central points in Surat, Kolkata, Noida and Tirupur. Internationally, they have agents in South Africa, Sri Lanka and Bangladesh to meet the demand of customers.