For its latest collaboration, Reebok has partnered with Los Angeles creative collective Brain Dead to unveil Reebok’s classic Beatnik and Pump Court silhouettes uncovered as ancient artefacts.
The FW20 collection will release on 18 September on Reebok’s e-store and Veg Nonveg at a retail price starting Rs. 9,999.
A short campaign film accompanies the launch of the collaboration, directed by LA-based studio SUPERDOOM.
The film chronicles the journey of fabled historian Solomon Wright discovering two ancient artefacts: Pump Court (‘The Battery’) and Beatnik (‘The Key’), unlocking a door to inter-dimensional travel.
Brain Dead x Reebok Beatnik, named ‘The Key’, will come with a layered multi-colour upper dressed in earth tones like royal orchid, paperwhite, goal green and bare brown.
It will feature chalk green soft textile heel bootie and sock liner with yellow filament Reebok and Brain Dead logos along with solid paperwhite midsole seated atop black and multi-colour rubber outsole matching earth-tone upper.
The Brain Dead x Reebok Pump Court named ‘The Battery’ will be a Vintage navysplit suede vamp over ivy green midsole and slate gray rippled outsole. There will be bare brown and ivy green custom heel webbing straps at heel and forefoot, respectively, each dressed in ‘Brain Dead’ wordmark.