Leading multi-brand fashion retailer Splash Fashions has announced its plans to expand its retail presence across the country both offline and online, as the Dubai-based company collaborated with Asia’s leading omnichannel platform, Ace Turtle, recently.
Notably, using Ace Turtle’s technology expertise, the fashion retailer wants to enhance its customer engagement, while expecting the collaboration to yield positive results in the near future.
Splash Fashions is a subsidiary owned by the Landmark Group and it currently operates 20 stores throughout India.
“As omnichannel retailing is still in its initial stages and the lines between online and physical store are blurring, we have realized the importance of having a consistent presence across various sales channels. As a part of our larger focus on building our omnichannel strategy, we have joined hands with Ace Turtle and are confident that their expertise as a technology platform will help us in boosting our business across various sales channels.” – Abhinav Zutshi, COO, Splash India
On the other hand, Nitin Chhabra, CEO, Ace Turtle, elucidated that fashion retail in the country is significantly growing and it is expected to touch the US $ 85 billion mark by 2022. With this partnership, the tech major expects to lend a helping hand to Splash Fashion in further enhancing their business across various channels throughout India.
Additionally, the multi-brand apparel retailer is targeting to take its brick-and-mortar presence to 50 by 2021 for which it will invest around US $ 23 million to enhance its off-line sector.