The largest producer and exporter of bed linens from India, Indo Count, has announced that it has acquired WAMSUTTA, a worldwide home fashions brand, from Beyond, Inc. in a strategic deal.
With its opulent bed, bath, and other home fashion products, Wamsutta is a market leader in the home fashions sector and has pleased generations of customers. The transaction, which went through on 18th April 2024, improves Indo Count’s standing in the premium market sector and expands its range of brands. Under the direction of Indo Count, WAMSUTTA, a brand with a long history that dates back to 1846 and a reputation for outstanding quality, is expected to experience significant growth.
Mohit Jain, Executive Vice Chairman of Indo Count, expressed his enthusiasm about the acquisition, stating, “Wamsutta – with its 178-year brand heritage – resonates strongly in the marketplace. We will explore multiple channels of distribution to reach the core Wamsutta consumer and also introduce an entire new generation to the exceptional quality and luxury of the Wamsutta brand.”
Indo Count Industries Ltd (ICIL) is the largest global home textile bed linen manufacturer. Anil Kumar Jain, Founder & Executive Chairman, has been ranked 10th amongst India’s Best Top 100 CEO’s 2017 by Business Today. Under his leadership, the company has focused on some of the world’s finest fashion, institutional and utility bedding & sheets and has built significant presence across the globe.
Beyond, Inc., based in Midvale, Utah, is an e-commerce expert with a singular focus: connecting consumers with products and services that unlock their homes’ potential. The company owns Overstock.com, Bed Bath & Beyond, Baby & Beyond, Zulily, Kids & Beyond, Backyard.com, College Living, and other related brands and associated intellectual property.