Actor Kiara Advani has been appointed as the brand ambassador for Libas, a well-known ethnic apparel label. The brand’s spring-summer collection will be included in a campaign that the actor will start working on. Libas hopes to increase its market share in India’s high-end ethnic clothing sector by forming this alliance.
Commenting on the association, Sidhant Keshwani, founder CEO of Libas in a statement said, “Our partnership with Kiara Advani marks a significant milestone for Libas as we embark on a journey to elevate our brand to new heights of sophistication and style. With Kiara’s unparalleled charm and fashion-forward approach, we are confident that she will help us in our mission to premiumize the Libas brand, making it the go-to destination for discerning consumers seeking aspirational ethnic wear.”
Kiara Advani added, “As someone who values the timeless elegance of ethnic wear, I am thrilled to join forces with Libas as their brand ambassador. Together, we aim to redefine traditional fashion and inspire women to express themselves confidently.”
Libas is an e-commerce company that specialises in selling women’s ethnic wear through its mobile shopping app, dedicated e-commerce site, and physical storefronts.
