Jaipur is known for its tie and dye, block prints and handwork-based garments. However, there are exceptions too. Choice Sales manufacturer and exporter is one of them. The company provides theme-based products like costumes for events along with dramatic fancy outfits for stage shows, functions and reality shows.
The company is now going to diversify its products range. It is planning to start manufacturing of blazers and jackets also. Further, it is exploring new overseas markets besides entering the domestic market. In the long run, the company will mark its retail presence with joint ventures.
Girish Lalwani, MD of the company shared, “Manufacturing of foam-based costumes is our strength, so manufacturing of blazers and jackets is comparatively easy for us. Initially, we are installing 75 stitching machines for these new products. In the domestic market, we will initially target kids-focused stores. Recently when we participated in one sourcing fair in Delhi, we got some such clients.”
Pinning hopes on huge market size and product specialization, Girish was enthusiastic about 300 per cent growth in next two years.
The company started and continued its operation for ten years in UAE and shifted completely to Jaipur, just a year ago. Now it has only a liaison office in UAE. “My sister Simran who is a fashion design professional and settled in UAE started this business there as a passion. With the growth of the business, now all top schools in UAE are associated with us for these niche products. We shifted from UAE to Jaipur due to increasing cost of manufacturing,” added Girish.
The company also manufacturers kidswear and it is also the distributor of Coats’ Permess (premium quality interlinings) in UAE. It also has a plan to start manufacturing similar products and fabric which will be imported across the globe.