Fashion company Freyaa and the Taj Group of Hotels have teamed up to launch at Khazana, the hotel chain’s in-house brand.
Thanks to the collaboration, Taj Lands’ End in Mumbai and Taj Coromandel in Chennai will host Couture by Freyaa, the brand’s high-end collection of indo-western and ethnic clothing.
Director at Freyaa Vibha Shah made the following statement about the collaboration, “We are delighted that the luxury line Couture will be introduced at the appropriate time. We are thrilled to be embarking on this adventure and honoured to have ‘Couture by Freyaa’ shown in such iconic properties.”
“Joining hands with Taj Group is a significant step forward in Freyaa’s journey,” stated Dharmesh Shah, CEO of Freyaa. “It enables us to introduce our distinct style into an opulent environment, which is precisely in line with our mission of expansion and creativity. We think that the brand is embarking on an exciting new phase with our relationship,” he added.
Since its June launch, Freyaa has sold its clothing online and through e-commerce platforms.