Some of the vertical integrated companies are now focusing much on their forward integration as apparels being the final stage of supply chain, gives more value to them. Goodwill Fabrics, Bangalore is one such organization.
Producing 25 lakh metres fabric per month, the company is also manufacturing 3 lakh pieces per month (totally woven, 70% bottom and 30% tops) for garment export. Recently it expanded into denimwear which is a new product category for the company. For this, a new unit of 100 stitching machines was recently set up in Gwalior (MP) in the mill premises of the company. This gives an edge of having the entire process under one roof.
Moving further, the company is setting up a laundry unit in the same premises also. Suresh Kumar, VP – Marketing of the company informed. He said, “Garments have more growth opportunities compared to the fabric as fabric business seems like saturated. For us, there is no expansion on the fabric side but the garment is rapidly expanding.”
Through jeans, the company is targeting export as well as domestic market. Domestic is a new segment for the company’s garment division. Apart from this new unit, the company has 4 garment factories and is exporting garments all over the globe.
“We are expecting at least 20 per cent growth. With the strength of fabric, decades’ experience, continuous improvement and good control over cost from the beginning, we are able to deliver quality products at the right price…, so we are expanding and growing,” added Suresh. Out of total fabric capacity of the company, 10 per cent is being used for in-house garment production.